Same process as before too. Concept proposals in very different direction of styling, functionality and branding of the tents: a creative brainstorm with a literally table full of ideas was discussed and directions were selected with Nomad.
One direction for each of the collections was detailed: the Lodge more oriented towards a sedentary camping experience: bigger and more stable for longer stays in one place. The Dogon was more focused on active family camping: more flexible and easy to set up (and fold down) in order to be able to travel around more easily, while still have a comfortable and functional shelter. Both collections were introduced at the Outdoor trade show in Friedrichshavn and will be in the shops from April 2014.