Brand and product development

Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features.

MAXIMALdesign was involved with the creation and development of the Trunk&Co brand (naming, logo and identity, marketing collateral) and we designed several collections for this successful Samsonite brand: backpacks, duffles and bodybags.