The Enduring Power of Brand • Leica vs. Panasonic
Interesting article on the impact that a strong brand can make on consumer perception of product design.
Posted on www.fastcompany.com by Ken Musgrave, Fri Jul 17, 2009.
SIT ON IT • R-LAX seating bag
Relax and have fun
SIT ON IT is a Belgian brand of seating bags and lifestyle products. The filling consists of flame retardant EPS-beans. These little beans absorb the warmth of your body and produce a pleasant and warm sensation. The beans are uniform and strong, so the beanbag will adapt its shape immediately to your body.
The R-LAX is a relaxing seating bag with side pockets and foot cushion. Fabric is water-resistant, 100% polyester with PU coating, for indoor and outdoor use.
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn.
Facts, figures and case studies on the website of the UK Design Council.
ACV • Trade booth at ISH 2009 in Frankfurt
Excellence in hot water
ACV is a Belgian company serving demanding customers in the residential and commercial sectors, providing excellent solutions for hot water and heating. Thanks to its exclusive Tank-in-Tank technology, ACV offers solutions that are reliable, effective, economical and environmentally sound. read more
Intellect • Mobile transaction devices
Forte mobile range
Intellect, a keyplayer in electronic payments since 1988, has customers in 35 countries worldwide. It is listed on the ASX with corporate headquarters in Brussels, Belgium and offices around the globe. The company offers a broad range of POS devices for attended, unattended and mobile environments, which are all built using the latest technology. read more
Brussels Airlines • The ‘Sunrise Lounge’ at Brussels Airport
'Architecture without architects'
In order to improve airport logistics, as well as passenger and baggage flow, Brussels Airport Company and Brussels Airlines have relocated their Africa departures to a new dedicated zone at the end of Pier A referred to as T-Gates. The new T-Gate zone has been totally refurbished encompassing a brand new Brussels Airlines Lounge (the Sunrise Lounge), new relax areas, a dedicated kiddies corner and a new bar. read more