Samsonite • Ziplite D-Max
Award-winning semi-hard base shell
Ziplite D-Max is an award-winning luggage line including the Zython backpack and Zigurath upright. The stable Ziplite products use a semi-hard base shell made of laminated polypropylene in combination a soft front panel. These luggage versions unite the protection and durability of a hard-shell suitcase with the lightness of soft baggage. The zip closure is secured with a combination padlock. Zython and Zigurath are available in dark blue and, charcoal and anthracite. read more
Admin · 15 October 2004 · Product design, Work
WHO’s THAT GIRL • Brand strategy and identity
BE NATURAL. FEEL GOOD.
WHO’S THAT GIRL is an international fashion brand for young girls ‘with a healthy mind in a healthy body’. WHO’S THAT GIRL was founded in 2002 and is currently represented in more than 150 multibrand-stores in the Benelux, France, Ireland, Portugal, Spain, Greece and the UK. We assisted WTG with brand strategy and creation of the logo and visual identity.
Admin · 15 October 2004 · Brand design, Work
Soul Ash Solace • Eco-design of a cremation coffin & urn
Time heals all wounds
There’s only one certainty in life: we will all die someday. In our society there’s a trend towards cremation. Cremation however demands for specific solutions. Therefor we’ve created a cremation coffin with integrated urn in order to appeal to the specific functional needs and emotional circumstances of a cremation funeral. read more
Admin · 04 September 2004 · Product design, Work
Trunk&Co • Brand strategy and identity
A speciality brand within the brand portfolio of Samsonite
Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features.
We assisted Samsonite with brand strategy and positioning, brand naming, brand logo and identity, marketing collateral and product design.
Admin · 03 September 2004 · Brand design, Work
Nike • ‘Verge’ schoolpacks collection
Connect with the core Nike consumer
Nike asked MAXIMALdesign to design a new collection of schoolpacks-backpacks in order to enter the bag speciality channel and become a leader in ‘Back-To-School’ business. The strategic goals were to develop a new business for Nike, go after current market leaders and connect with the core Nike consumer. Another goal was to create a Nike-identity for bags with longer life-cycle. read more
Admin · 15 July 2004 · Product design, Work
Trunk&Co • Brand and product development
Backpacks, duffles and bodybags
Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features. read more
Admin · 18 May 2004 · Product design, Work
