We are a leading Belgian design agency that assists brands to connect with people through designing innovative products, brand identities and commercial spaces.
Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features.
We assisted Samsonite with brand strategy and positioning, brand naming, brand logo and identity, marketing collateral and product design.
Nike asked MAXIMALdesign to design a new collection of schoolpacks-backpacks in order to enter the bag speciality channel and become a leader in ‘Back-To-School’ business. The strategic goals were to develop a new business for Nike, go after current market leaders and connect with the core Nike consumer. Another goal was to create a Nike-identity for bags with longer life-cycle. read more
Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features. read more
Van Esch is a Dutch manufacturer of an extensive collection of practical accessories for all your interior project needs, designed with the utmost care and affection. read more
Technissimo – a technological design, engineering and marketing company – worked in close co-operation with MAXIMALdesign for the ideation, design and development of Multimo Workspace, the first high-end ‘dreamware’ product under the new Technissimo brand name. read more
