OCMW TURNHOUT • Care Center








MAXIMALdesign won the pitch for the care centre project in Turnhout. The goals were develop a full interior concept with comfort, a home feeling and wayfinding as key words. The final concept was written into a design guide for the execution to be ready for the grand opening on May 25th.
This service design oriented project was the final layer in a total facility project for the OCMW in Turnhout (Openbaar Centrum voor Maatschappelijk Welzijn / the public institution for social welfare) with a new care center for the elderly in which 144 new guests can stay. The new building had to become a home for them but in different levels. Some elderly come here while still quite active. Other need a lot of care and are bound to their bed. The care center gives room for all these different levels of care…
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Huetzin · 05 June 2012 · Space design, Work
ANTWERPEN • improving service through brandscaping








MAXIMALdesign won the competition (end of 2009) for design of a generic retailconcept for the Antwerp City Offices. The objectives of this challenging project were three-fold:
- to create a user-friendly environment for visitors
- to create a compelling look & feel and consistent identity
- to create an engaging and motivating retail experience
This generic retailconcept will be implemented in 14 City Offices at different locations throughout the city of Antwerp, with the test-location Luchtbal finished and the first 5 big locations in the starting blocks…
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Maxime · 30 September 2011 · Brand design, News, Space design, Work
FEBIAC • House of the Mobility in the fast lane










On june 22nd, Febiac will officially reopen its ‘House of the Automobile’ office building in Woluwe. After a 30 month process of design, engineering and rebuilding, the full 8 story building will be ready for a new chapter in febiac’s 100-year history.
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Huetzin · 28 June 2011 · News, Space design, Work
FEBIAC • Opening Reception





Md team enjoying kudo’s by visitors
That was a great openingsreception. Thanks to Huetzin and Nathalie, Chantal and Isabel (intern) and also to Joram (architect), Julie (design), Thomas (renderings) and to Gert. Many thanks to Philippe Elewaut (Epimmo), all the builders and off course all of you at Febiac for your trust and perseverance…
Huetzin · 28 June 2011 · News, Space design, Work
WTG • experience stores opened in ghent & amsterdam






Step into the dressing room for the show of life… This experience is the foundation for the new WTG flagshipstores in Ghent and Amsterdam with many more to follow. It’s the new showroom concept for the cool retro style of Who’s That Girl and Wow To Go fashion brand, ready to seduce…
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Maxime · 03 June 2011 · News, Space design, Work
KHK Campus Turnhout • An open gate towards the future











At the start of the 2010 academic year, the Katholieke Hogeschool Kempen welcomed students and teachers to their new campus in Turnhout. KHK commisioned MAXIMALdesign to create an overall interior concept for this new site.
At the former military grounds of the ‘Blairon Kazerne’ at the outskirts of Turnhout, the first brick was layed in 2009 for the construction of the new campus. At that moment the interior project started with a few workshops in order to find the differentiating mission, functions and experience for the new college. Students are choosing the start of their professional careers in medical service, teaching and business science. To nurture these talents the school management decided to add the extra element for the school environment.
After intensive workshops with all stakeholders, the ‘Open Gate’ concept was chosen for the connection with the KHK’s three basic values: to offer an inspiring environment, a stimulating culture and aa inspiring organisation… The ‘Open Gate’ concept welcomes everybody inside to join the educational discussion and is a bridge to the world and the students’ future.
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Huetzin · 08 April 2011 · News, Space design, Work