ANTWERPEN • improving service through brandscaping
THE CITY OF ANTWERP
improving service through brandscaping
MAXIMALdesign won the competition (end of 2009) for design of a generic retailconcept for the Antwerp City Offices. The objectives of this challenging project were three-fold:
- to create a user-friendly environment for visitors
- to create a compelling look & feel and consistent identity
- to create an engaging and motivating retail experience
This generic retailconcept will be implemented in 14 City Offices at different locations throughout the city of Antwerp, with the test-location Luchtbal finished and the first 5 big locations in the starting blocks…
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Maxime · 30 September 2011 · Brand design, News, Space design, Work
FEBIAC • House of the Mobility in the fast lane
House of the Automobile gets thorough renovation and restart..
On june 22nd, Febiac will officially reopen its ‘House of the Automobile’ office building in Woluwe. After a 30 month process of design, engineering and rebuilding, the full 8 story building will be ready for a new chapter in febiac’s 100-year history.
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Huetzin · 28 June 2011 · News, Space design, Work
FEBIAC • Opening Reception
Md team enjoying kudo’s by visitors
That was a great openingsreception. Thanks to Huetzin and Nathalie, Chantal and Isabel (intern) and also to Joram (architect), Julie (design), Thomas (renderings) and to Gert. Many thanks to Philippe Elewaut (Epimmo), all the builders and off course all of you at Febiac for your trust and perseverance…
Huetzin · 28 June 2011 · News, Space design, Work
WTG • experience stores opened in ghent & amsterdam
Step into the dressing room for the show of life… This experience is the foundation for the new WTG flagshipstores in Ghent and Amsterdam with many more to follow. It’s the new showroom concept for the cool retro style of Who’s That Girl and Wow To Go fashion brand, ready to seduce…
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Maxime · 03 June 2011 · News, Space design, Work
KHK Campus Turnhout • An open gate towards the future
At the start of the 2010 academic year, the Katholieke Hogeschool Kempen welcomed students and teachers to their new campus in Turnhout. KHK commisioned MAXIMALdesign to create an overall interior concept for this new site.
At the former military grounds of the ‘Blairon Kazerne’ at the outskirts of Turnhout, the first brick was layed in 2009 for the construction of the new campus. At that moment the interior project started with a few workshops in order to find the differentiating mission, functions and experience for the new college. Students are choosing the start of their professional careers in medical service, teaching and business science. To nurture these talents the school management decided to add the extra element for the school environment.
After intensive workshops with all stakeholders, the ‘Open Gate’ concept was chosen for the connection with the KHK’s three basic values: to offer an inspiring environment, a stimulating culture and aa inspiring organisation… The ‘Open Gate’ concept welcomes everybody inside to join the educational discussion and is a bridge to the world and the students’ future.
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Huetzin · 08 April 2011 · News, Space design, Work
FEBIAC • Sneak Peek
FEBIAC is the Belgium federation for cars and two-wheelers, with more than 100 years of experience. MAXIMALdesign was commissioned to rethink the interior identity of the federation’s offices based in Brussels. Inspired by the concept of mobility and motion MAXIMALdesign created an environment that reinforces the FEBIAC brand and is a joy to work in.
Check out our website regularly for updates and new pics about this project.
Maxime · 20 October 2010 · News, Space design, Work
