Nomad • A new range of travel shoes
Nomad 'Edge' design language





Nomad, the leading Dutch travel brand, challenged us to design a new range of travel shoes for 2 distinct target groups: a lightweight soft-shell travel range for 30+, and a suede range for 40+.
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Admin · 10 August 2009 · News, Product design, Work
A.S. Adventure • Ayacucho brand logo and identity
Designed for generations




Ayacucho – designed for generations – is the new brandname of the former A.S. Adventure collection. Ayacucho products are created so as to guarantee sustainable, convenient and environmentally-friendly qualities. Qualities that are essential in the natural environment for the continuation of the species. read more
Admin · 22 July 2009 · Brand design, News, Work
Prodata Systems • V750 validator
Contactless validator for public transport




Prodata Systems is world wide market leader in turn-key and tailor-made mobile communication solutions for the transport sector. Their solutions provide efficiency and effectiveness in the public and private transportation business.
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Admin · 22 July 2009 · News, Product design, Work
The Enduring Power of Brand • Leica vs. Panasonic

Interesting article on the impact that a strong brand can make on consumer perception of product design.
Posted on www.fastcompany.com by Ken Musgrave, Fri Jul 17, 2009.
Gert · 21 July 2009 · News
SIT ON IT • R-LAX seating bag
Relax and have fun



SIT ON IT is a Belgian brand of seating bags and lifestyle products. The filling consists of flame retardant EPS-beans. These little beans absorb the warmth of your body and produce a pleasant and warm sensation. The beans are uniform and strong, so the beanbag will adapt its shape immediately to your body.
The R-LAX is a relaxing seating bag with side pockets and foot cushion. Fabric is water-resistant, 100% polyester with PU coating, for indoor and outdoor use.
www.sitonitshop.be
Admin · 21 April 2009 · News, Product design, Work

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn.
Facts, figures and case studies on the website of the UK Design Council.
Gert · 17 April 2009 · News