MAXIMALdesign

Nomad • A new range of travel shoes

Nomad 'Edge' design language

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Nomad, the leading Dutch travel brand, challenged us to design a new range of travel shoes for 2 distinct target groups: a lightweight soft-shell travel range for 30+, and a suede range for 40+.

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Admin · 10 August 2009 · News, Product design, Work

A.S. Adventure • Ayacucho brand logo and identity

Designed for generations

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Ayacucho – designed for generations – is the new brandname of the former A.S. Adventure collection. Ayacucho products are created so as to guarantee sustainable, convenient and environmentally-friendly qualities. Qualities that are essential in the natural environment for the continuation of the species. read more

Admin · 22 July 2009 · Brand design, News, Work

Prodata Systems • V750 validator

Contactless validator for public transport

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Prodata Systems is world wide market leader in turn-key and tailor-made mobile communication solutions for the transport sector. Their solutions provide efficiency and effectiveness in the public and private transportation business.

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Admin · 22 July 2009 · News, Product design, Work

The Enduring Power of Brand • Leica vs. Panasonic

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Interesting article on the impact that a strong brand can make on consumer perception of product design.

Posted on www.fastcompany.com by Ken Musgrave, Fri Jul 17, 2009.

Gert · 21 July 2009 · News

SIT ON IT • R-LAX seating bag

Relax and have fun

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SIT ON IT is a Belgian brand of seating bags and lifestyle products. The filling consists of flame retardant EPS-beans. These little beans absorb the warmth of your body and produce a pleasant and warm sensation. The beans are uniform and strong, so the beanbag will adapt its shape immediately to your body.

The R-LAX is a relaxing seating bag with side pockets and foot cushion. Fabric is water-resistant, 100% polyester with PU coating, for indoor and outdoor use. 

www.sitonitshop.be

Admin · 21 April 2009 · News, Product design, Work

Downturn

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn.

Facts, figures and case studies on the website of the UK Design Council.

Gert · 17 April 2009 · News