MAXIMALdesign at the Vlerick Alumni Colloquium
Implementing Keller’s 2nd imperative: good design is good business..
Three big shot speakers at the Vlerick Alumni Colloquium in Ghent on the 17th of march.
First up was Professor Kevin Lane Keller, lecturer and author (with Kottler) on marketing basics. In this talk, Professor Keller described the importance of marketing balance and how to blend classic techniques with fresh new approaches that are available today. How marketers can build strong brands and a loyal customer base in a highly competitive, constantly changing digital world. His second imperative (out of 6) was design. Good design. Not only how it looks, but also how it works and how it fits in the company. Good design goes beyond customer expectations…
read more
Huetzin · 08 April 2011 · Brand design, News
KHK Campus Turnhout • An open gate towards the future
At the start of the 2010 academic year, the Katholieke Hogeschool Kempen welcomed students and teachers to their new campus in Turnhout. KHK commisioned MAXIMALdesign to create an overall interior concept for this new site.
At the former military grounds of the ‘Blairon Kazerne’ at the outskirts of Turnhout, the first brick was layed in 2009 for the construction of the new campus. At that moment the interior project started with a few workshops in order to find the differentiating mission, functions and experience for the new college. Students are choosing the start of their professional careers in medical service, teaching and business science. To nurture these talents the school management decided to add the extra element for the school environment.
After intensive workshops with all stakeholders, the ‘Open Gate’ concept was chosen for the connection with the KHK’s three basic values: to offer an inspiring environment, a stimulating culture and aa inspiring organisation… The ‘Open Gate’ concept welcomes everybody inside to join the educational discussion and is a bridge to the world and the students’ future.
read more
Huetzin · 08 April 2011 · News, Space design, Work
Retail innovations are go!
Back to basic marketing combined with new media and technology
EXPERIENCE AUGMENTED REALITY IN RETAIL: THE VIRTUAL FITTING ROOM
Swiss watch maker Tissot did an experiment in the shopwindows of Selfridges in London which allowed passersby to see the Tissot Touch Watch on their own wrist, without even entering the shop.
A plastic bracelet is attached on your arm where the watch would be. Then a camera in the shopwindow replaces this bracelet with a 3D rendering of the various watches on your wrist in realtime and the result is shown on a television display.
more:
http://www.pspworld.com/sony-psp/accessories/watch-maker-experiments-with-augmented-reality-012495.php
http://www.ft.com/cms/s/2/57b1fea6-1f55-11e0-8c1c-00144feab49a.html?ftcamp=rss#axzz1BfdRtlYW
read more
Maxime · 08 April 2011 · News
DELVAUX AIRESS • the timeless elegance of heritage
After more than 20 years of experience in the design and development softside collections, luggage and bags, MAXIMALdesign was contacted by DELVAUX to think technically about the re-introduction of a travel collection for the very demanding customer. The time seemed right for the oldest luxury brand in the world (founded 1829; one year older than Belgium) to re-install a product scheme which would bring the brand back to its earliest roots: qualitative and durable solutions for traveling…
read more
Maxime · 12 November 2010 · News, Product design, Work
MAXIMALdesign on Facebook
Visit our Facebook page
read more
Huetzin · 12 November 2010 · News
