We are a leading Belgian design agency that assists brands to connect with people through designing innovative products, brand identities and commercial spaces.
A new house, a new style
Together with this renovation, the corporate style of Febiac, Febiac Academy and The House of the Automobile were modernised in order to mark out the federation as a modern, open and future driven organisation. read more
Md team enjoying kudo’s by visitors
That was a great openingsreception. Thanks to Huetzin and Nathalie, Chantal and Isabel (intern) and also to Joram (architect), Julie (design), Thomas (renderings) and to Gert. Many thanks to Philippe Elewaut (Epimmo), all the builders and off course all of you at Febiac for your trust and perseverance…
Step into the dressing room for the show of life… This experience is the foundation for the new WTG flagshipstores in Ghent and Amsterdam with many more to follow. It’s the new showroom concept for the cool retro style of Who’s That Girl and Wow To Go fashion brand, ready to seduce…
MAXIMALdesign was asked to redesign the bulletproof vest, worn inside or outside the uniform. Main problem is comfort which interferes with the officers speed of interception, image and body temperature regulation. The cross-over idea of using luggage typical materials brought immediate awareness of innovation…
Another sneak before the FEBIAC full monty later this month. We were asked to design a specific car inspired and functional coathanger. References to a wheel cover and constructed from bent metal. Simple and clean an addition to all offices and meeting rooms of the new ‘House of the Automobile’…
The cherry on the cake equals the texture on the project, albeit product or space.. At MAXIMALdesign we have been confronted with this topics many times in an array of projects. Textures can enhance simple materials into a richer aspect visually or they can give a sensorial feedback to different usage zones; sometimes they perform at both levels… Take a look at some of the textures we have created over the years.
