MAXIMALdesign

We connect people with brands through design
BRAND + PRODUCT + SPACE

Alma student restaurants • Brand strategy and identity

Creating a new customer experience

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ALMA, a very well-known brand of university student-restaurants in Leuven (Belgium), celebrated it’s 50th anniversary with a total restyling. The restaurants were outdated and didn’t appeal anymore to the target group of university students, so the challenge was to create an entire new customer experience and identity. read more

Admin · 14 February 2005 · Brand design, Work

WHO’s THAT GIRL • Brand strategy and identity

BE NATURAL. FEEL GOOD.

wtg_logo

WHO’S THAT GIRL is an international fashion brand for young girls ‘with a healthy mind in a healthy body’. WHO’S THAT GIRL was founded in 2002 and is currently represented in more than 150 multibrand-stores in the Benelux, France, Ireland, Portugal, Spain, Greece and the UK. We assisted WTG with brand strategy and creation of the logo and visual identity.

Admin · 15 October 2004 · Brand design, Work

Trunk&Co • Brand strategy and identity

A speciality brand within the brand portfolio of Samsonite

Trunk_brand

Trunk&Co is a unique speciality brand within the brand portfolio of Samsonite. Trunk&Co offers a range of backpacks, bodybags and duffles combining sporty appearance with essential features.

We assisted Samsonite with brand strategy and positioning, brand naming, brand logo and identity, marketing collateral and product design.

Admin · 03 September 2004 · Brand design, Work