FEBIAC • Identity
A new house, a new style
Together with this renovation, the corporate style of Febiac, Febiac Academy and The House of the Automobile were modernised in order to mark out the federation as a modern, open and future driven organisation. read more
ANTWERPEN • improving service through brandscaping
MAXIMALdesign won the competition (end of 2009) for design of a generic retailconcept for the Antwerp City Offices. The objectives of this challenging project were three-fold:
- to create a user-friendly environment for visitors
- to create a compelling look & feel and consistent identity
- to create an engaging and motivating retail experience
This generic retailconcept will be implemented in 14 City Offices at different locations throughout the city of Antwerp, with the test-location Luchtbal finished and the first 5 big locations in the starting blocks…
Textures • Graphic finishings with all-over prints
The cherry on the cake equals the texture on the project, albeit product or space.. At MAXIMALdesign we have been confronted with this topics many times in an array of projects. Textures can enhance simple materials into a richer aspect visually or they can give a sensorial feedback to different usage zones; sometimes they perform at both levels… Take a look at some of the textures we have created over the years.
MAXIMALdesign at the Vlerick Alumni Colloquium
Implementing Keller’s 2nd imperative: good design is good business..
Three big shot speakers at the Vlerick Alumni Colloquium in Ghent on the 17th of march.
First up was Professor Kevin Lane Keller, lecturer and author (with Kottler) on marketing basics. In this talk, Professor Keller described the importance of marketing balance and how to blend classic techniques with fresh new approaches that are available today. How marketers can build strong brands and a loyal customer base in a highly competitive, constantly changing digital world. His second imperative (out of 6) was design. Good design. Not only how it looks, but also how it works and how it fits in the company. Good design goes beyond customer expectations…
MAXIMA and ULTRA identity
MAXIMALdesign was commisioned by ERIE water softeners to develop the identity of two of their subbrands and the roll-out in some touchpoints. These two brands complete the brand portfolio of ERIE which is developing their innovative technologies to soften hard water in order to increase the comfort for all users, both professional and residential…