REDESIGN DELOITTE HEADQUARTERS

Deloitte Belgium partnered with MAXIMALdesign to redesign their headquarters in Brussels. The project included a brand new cafetaria with fully equipped kitchen and the reception patio with integrated coffee lounge and waiting area.

PHASE 1: new cafetaria in full swing... more resto than refectory

The Deloitte cafetaria became a substantially new dining spot with a fully equipped kitchen including an expanded à la minute front cooking area and a large salad bar. The sandwich corner has also been redesigned, so that now there is a clear seperation between the sandwich bar and the other meal areas. 

Accent on comfort

The entire seating area has been completely restyled, and there are now more seats, both outdoors and indoors. The new design focuses on providing a cosy ambiance and strives to reduce the ‘cafetaria’ feeling of the past by breaking up the spaces with several platforms. The up-scaled décor also features special furniture, including proprietary Deloitte-branded chairs.

The seperate zones that have been created are all unified by a graphic pattern that runs through the entire space. This design – constructed in glass – can be updated after a while, so that the area can be kept fresh and dynamic into the future.

The bottomline

The bottomline of this project is tremendous: the average amount of daily visitors of the new dining spot raised from 150 to 450 in a few months time and is still growing, with peaks over 500 menus a day.

The renovation also won the internal DSI Award, a yearly event where Deloitte staff can vote for their favourite DSI (Deloitte Services & Investments) project.

‘Live the brand’ • The Deloitte experience 

The biggest challenge of this project was to find a proper identity and a recognisable visual style that expresses the Deloitte brand values and company culture. Office spaces should tell stories, about your workers and your company. Stories that enable greater affinity with the brand. This challenging project was a major branding project, both customer and employer branding.

Have a look at the reception patio and coffee lounge.