Total Restyling of Alma2 student restaurant

ALMA, a very well-known brand of university student-restaurants in Leuven (Belgium), celebrated it’s 50th anniversary with a total restyling. The restaurant was outdated and didn’t appeal anymore to the target group of university students.

But Alma is much more than a student restaurant, it’s a multi-functional space where the community of university students in the city of Leuven can ‘eat & meet’, organize parties and events. 

The project included a new brand positioning and brand identity, interior design of ALMA 2 restaurant and furniture design.

The bottomline: increase in turnover of 35% after 1 year

What about design and the bottomline? ALMA2 had a growth in turnover of more than 35% after our rebranding and restyling. In the meantime ALMA commissioned our agency to create a new experience for restaurant De Spuye in Heverlee.