FEBIAC • House of the Mobility in the fast lane










House of the Automobile gets thorough renovation and restart..
On june 22nd, Febiac will officially reopen its ‘House of the Automobile’ office building in Woluwe. After a 30 month process of design, engineering and rebuilding, the full 8 story building will be ready for a new chapter in febiac’s 100-year history.
read more
Huetzin · 28 June 2011 · News, Space design, Work
FEBIAC • Identity







A new house, a new style
Together with this renovation, the corporate style of Febiac, Febiac Academy and The House of the Automobile were modernised in order to mark out the federation as a modern, open and future driven organisation. read more
Maxime · 28 June 2011 · Brand design, News, Work
FEBIAC • Opening Reception





Md team enjoying kudo’s by visitors
That was a great openingsreception. Thanks to Huetzin and Nathalie, Chantal and Isabel (intern) and also to Joram (architect), Julie (design), Thomas (renderings) and to Gert. Many thanks to Philippe Elewaut (Epimmo), all the builders and off course all of you at Febiac for your trust and perseverance…
Huetzin · 28 June 2011 · News, Space design, Work
WTG • experience stores opened in ghent & amsterdam






Step into the dressing room for the show of life… This experience is the foundation for the new WTG flagshipstores in Ghent and Amsterdam with many more to follow. It’s the new showroom concept for the cool retro style of Who’s That Girl and Wow To Go fashion brand, ready to seduce…
read more
Maxime · 03 June 2011 · News, Space design, Work
Seyntex • bulletproof comfort




MAXIMALdesign was asked to redesign the bulletproof vest, worn inside or outside the uniform. Main problem is comfort which interferes with the officers speed of interception, image and body temperature regulation. The cross-over idea of using luggage typical materials brought immediate awareness of innovation…
read more
Huetzin · 03 June 2011 · News, Product design, Work
Febiac • the bends hanger as project sneak preview



Another sneak before the FEBIAC full monty later this month. We were asked to design a specific car inspired and functional coathanger. References to a wheel cover and constructed from bent metal. Simple and clean an addition to all offices and meeting rooms of the new ‘House of the Automobile’…
read more
Maxime · 03 June 2011 · News, Product design, Work