Humin • Innovation programme
Humin puts design at the heart of every business
Humin is a programme developed for Flemish SMEs and start-ups that creates competitive advantage through people centred innovation. Initiated and sponsored by Limburg/Genk, Design Region Kortrijk, and FlandersInShape, Humin puts design at the heart of every business, enabling Flemish managers to become more effective and more successful. The focus of the programme is on understanding the people who use an organisation’s products and services, and using design methods to translate these insights into tangible, bottom line benefits for business.
Gert Verschueren, managing partner at MAXIMALdesign, has been selected by Humin as design coach for two Belgian SMEs: E-Max Aluminium and Chiyoda Europe. Through intensive workshops and one-to-one interventions, we will coach both companies in the skills necessary to identify opportunities for innovation within their businesses and to develop these insights into new products and services.