axl & trax • Rebranding of CSI Belgium
A new brandname, logo and identity
Since the start-up in 1997, CSI Belgium has been a highly esteemed solution provider for SAP applications in the governance, risk and compliance (GRC) niche market. They rapidly became the preferred business partner for audit, security and controls management of renowned companies and organizations on a worldwide scale.
Because they felt that their company name and identity no longer reflected the full scope of the dedicated GRC expertise, CSI Belgium partnered with MAXIMALdesign for the entire rebranding project: new brandname, brand logo and corporate identity, marketing collateral and website (produced by Gonzales).
In the new brandname ‘axl & trax’, axl refers to “access activities”, who should have access to my system, at which level and to do what. trax refers to “tracking” because after access has been granted, it is also vital to monitor the activities in order to analyze risks and optimize the business activities.
In both axl and trax, the x is short for expertise.