Alma student restaurants • Alma2 restyling
Creating a new customer experience
ALMA, a very well-known brand of university student-restaurants in Leuven (Belgium), celebrated it’s 50th anniversary with a total restyling. The restaurant was outdated and didn’t appeal anymore to the target group of university students, so the challenge was to create an entire new customer experience.
Alma is much more than a student restaurant, it’s a multi-functional space where the community of university students in the city of Leuven can ‘eat & meet’, organize parties and events.
The project included a new brand positioning and brand identity, interior design of ALMA 2 restaurant and furniture design.
The bottomline: increase in turnover of 35% after 1 year
After our rebranding and restyling ALMA2 had a growth in turnover of more than 35%. They commissioned us to redesign restaurant De Spuye in Heverlee as well.