Nike • ‘Verge’ schoolpacks collection
Connect with the core Nike consumer
Nike asked MAXIMALdesign to design a new collection of schoolpacks-backpacks in order to enter the bag speciality channel and become a leader in ‘Back-To-School’ business. The strategic goals were to develop a new business for Nike, go after current market leaders and connect with the core Nike consumer. Another goal was to create a Nike-identity for bags with longer life-cycle. read more